Experience
Penske
Creating a Playbook for Merger Integration & Culture Alignment
Electronic Arts
Building the World’s Most Playful Brand Portfolio
Cummins
Merging Two Leading Power Solutions Brands
Coursera
Positioning & Messaging to Drive Demand
Google
Branding a Consumer Product Ecosystem
American Express
Creating a Must-Have Small Business Brand
Ansira
Re-acquiring a leadership position in martech
Bloomberg
Driving Desire in New Markets
Enterprise
Enterprise Rent-A-Car: Merging Three Leading Rental Car Brands
Verizon
Building the First In-House Brand Strategy Team
Merck
Re-invisioning a Portfolio for Future Growth
Travel + Leisure
Streamlining a Brand Portfolio for Better Business
United Talent Agency
Architecting the Future of the World Leader in Talent
Manchester City
Positioning a Powerhouse Brand for Global Growth
U.S. Army
Revitalizing a Brand Architecture for Future Generations
American Airlines
Modernizing an American Icon
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Ideas to drive differentiation, revenue growth and enterprise value
© Matt Huss
Differentiating companies, products and culture to drive revenue growth and enterprise value
