There’s little doubt that companies need to be more innovative than ever. Given the pace of change, companies that don’t innovate might not be around for very long (20 yrs by some estimates).
So, you’d think that CEOs would be hyper focused on creating the right environment for their people to innovate.
Yet, according to a recent survey by PWC, many CEOs think their company culture is more innovative than their employees do. That’s surprising, and not good news. If you’re running a company, now is not the time to be out of step with the beliefs and behaviors that define everything your people say and do.
To unlock creativity, employees need to have room to experiment and fail. Leaders need to be active listeners, empathetic communicators and demonstrate a deep respect for curiosity and meritocracy.
That leaves me with a couple of questions:
- Why are so many CEOs out of touch with their company culture–especially on a critical topic like innovation?
- Which CEOs are truly fostering a culture of innovation? Who’s getting it right and what are they doing?
What do you think?
