In 1960, the average lifespan of a company on the S&P 500 Index was almost 60 years. Today, the average age of companies listed on the stock exchange is under 20 years old.

In other words, if your company doesn’t innovate, it might not be around very long. 

But creating a culture of innovation inside your company is hard. Why? 

One reason is that many companies may have the wrong idea about how to lead their people. 

In her Ted Talk on “How to Manage for Collective Creativity,” Harvard Professor Linda Hill makes a strong case for unlearning our conventional notions of leadership. 

Leading innovation, she argues, is not about creating a vision and inspiring others to execute it. It’s about aggregating ideas and creating the space where people are willing and able to share and combine their talents and passions.

Watch here and see if you agree.