Create clarity from complexity
Brand architecture, messaging and product naming for industrial and health tech companies
Your customers are drowning in a sea of complex and confusing choices.
How can we help them instantly understand the value of your brands?
Create Clarity from Complexity
Smart brand architecture, messaging, and naming is about making it easy for customers to understand your value and for sales teams to close deals. It's about clarifying which brands to invest in, which to consolidate, and how to position and message each one for maximum impact.
Working as an extension of your marketing leadership team, I provide expert advisory honed across 20+ years at Siegel+Gale, Futurebrand, and Verizon. This experience has been refined working with complex industrial and health tech organizations facing the toughest brand challenges in their industries.
Working as an extension of your marketing leadership team, I provide expert advisory honed across 20+ years at Siegel+Gale, Futurebrand, and Verizon. This experience has been refined working with complex industrial and health tech organizations facing the toughest brand challenges in their industries.
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Sound familiar?
01
Overlapping brands and products?
Struggling to managing a complex, disorganized portfolio?
02
Messaging not breaking through?
Can’t create simple, clear messages for complex offerings?
03
Confusing product names?
Lacking a clear naming system that simplifies sales?
04
Branding complex products or tech?
Unclear which brand should be used for new offerings?
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