As someone who focuses on brand and culture, it’s clear to me that Alaska Airlines’ recent acquisition of Hawaiian Airlines is more than just another deal.  On the surface, there is no brand challenge …

If you’ve ever worked at a company that does M&A deals, you know how things really work. You know that it’s easy to get caught without a plan. M&A deals can happen fast. When …

When venture capital gets involved in M&A deals, the goal is to typically create value by combining assets and operations of two companies. VC’s face a number of risks, one of which is over-valuing …

Cisco’s acquisition of cybersecurity leader Splunk seems like a smart move in an increasingly risk-filled world.  There’s probably not much of a brand strategy challenge here, as Cisco is likely the stronger brand. Retiring …

During mergers and acquisitions (M&A), brand integration often gets overlooked, despite its crucial role in shaping the success of the newly formed entity. There are four essential benefits to focusing on brand integration that …

So you just found out that your company is going to close on an M&A deal that's been in the pipeline for months. Your M&A integration team has a checklist of dozens of decisions …

Brand integration in the context of mergers and acquisitions (M&A) is not a creative exercise or a simple task of designing a new logo. It requires a holistic understanding of the technical intricacies involved …